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Offering travel information sources to potential tourists can be expensive, although the importance of the amount and variety of travel information sources has been stressed in many studies. Therefore, it would be useful to examine how much exposure to travel information would lead to optimal results. Effects of exposure time to travel information on destination image were examined in this study. Two hypotheses were suggested to account for the relationships between exposure time to travel information and destination image. Specifically, the first hypothesis was related to a linear trend, while the second one was related to a quadratic trend in the conceptual relationships. A posttest-only control group design was used, and 312 undergraduate students were recruited at six colleges. Multivariate analysis of variance and a series of quadratic regression analyses were used to test the two hypotheses. Results demonstrated that there were both linear and quadratic trends in the relationships between exposure time to travel information and destination image. Findings also provided empirical evidence for a saturation effect on perceived destination image formation. Therefore, an optimum level between information exposure and perceptions was suggested. 相似文献
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经济社会生活中日益表现出来频繁的经济波动以及非确定的经济发展周期,给经济社会的稳定发展带来了很大的影响。为了应对不断增强的不确定性和最大限度地降低经济波动对经济活动的消极影响,学者们从不同的角度对经济波动给予各种不同的解释和说明,进而提出了各种各样的应对政策与管理方法,逆向政策选择成为一种必要的应对措施。本文在经济学分析的框架之下,从效用的饱和性角度来说明经济波动的内在机制以及逆向政策选择的意义。 相似文献
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